Since the early 1980’s, Absolut have been supporting the LGBTQ community. A colorful, diverse and respectful world is something to strive and work for. Not against.
Hate signs were not the only thing being recycled in this campaign. The bottle has been made using 70% recycled glass, including recycled glass from previous limited-edition bottles.
The ink printed on this bottle contains ink taken from hate signs around the world and repurposed to spread a better message. Love.
Absolut Drop, our limited edition that was launched on Valentine’s Day in 2018, is one of our most important and timeless campaigns to date, as it carries a message that everyone constantly needs to be reminded of.