Fireball Cinnamon Whisky Limited Edition Bottle 700mL @ 33% abv

Fireball

AUD $128.88

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Description

Description

Fireball Cinnamon Whisky has received a lot of attention lately as the red hot (pun intended) flavored whisky commodity, gulped down by college kids by the quart and inspiring a legion of imitators. Until 2012, it was an obscure product available mostly in Canada. Yet a little slick marketing and some repositioning in the midst of the larger whiskey boom and, bang!, it became a viral success story. It is now one of the top 10 liquor brands in the U.S.

Between being popular and being a flavored whiskey, plenty of whiskey snobs won’t go near the stuff even to find out what the hubbub is all about. Yet the popular image, that Fireball is consumed only by partying sorority girls who weren’t drinking whiskey before and won’t be afterward isn’t exactly true.

The Whiskey
Keeping things simple, this stuff is candy, plain and simple. There is barely any whiskey element at all in the nose or flavor, and the finish is so light as to border on the undetectable. Instead, the drink is liquid cinnamon toast. This is so much the case that even the alcohol is only a note, something helped along by its 33% abv no doubt.

The first point to make of that is I can easily see why the stuff is so popular. During the summer months, I wouldn’t mind having a bottle in the fridge, so I could pour it cold onto ice and drink it like it was Coca Cola. It’s at least as good on its own as a Jack and Coke.

At the same time, it’s not what a whiskey fan is really looking for. The cinnamon sweetness (and it’s not a hot cinnamon in the main) is so powerful as to obviously be covering for how young the spirit is. Keeping that in mind, it’s amazing the stuff is as mellow as it is.

Finally, it matches up well against other flavored whiskeys and liqueurs.



NOTE: This Product is offered and supplied by myliquoronline.com.au (Timex Pty Ltd T/as Mulgrave Cellars), Liquor Licence No. 32005739. myliquoronline.com.au (Timex Pty Ltd T/as Mulgrave Cellars) supports the responsible service of alcohol. Warning - Under the Liquor Control Reform Act 1998 it is an offence to supply alcohol to a person under the age of 18 years (penalty exceeds $17,000), for a person under the age of 18 years to purchase or receive liquor (penalty exceeds $700).