Johnnie Walker has unveiled its 2021 Blue Label Chinese New Year limited edition as well as a first-of-a-kind John Walker & Sons King George V limited edition. In addition, the Diageo-owned brand crafted two cocktail recipes designed to be enjoyed during this year’s Spring Festival.
The Johnnie Walker 2021 Blue Label Chinese New Year design was created by award-winning Chinese artist Shirley Gong and looks forward to a year of good fortune and great achievements. In the illustrations, the ox is honored for its majesty as a symbol of prosperity and growth, poised high above mountain clouds representing longevity. The remarkable visuals are completed with celebratory lanterns and cherry blossom, signifying good fortune in the year to come.
Johnnie Walker Blue Label has a long history of Chinese New Year releases, with each year bringing a beautiful bespoke pack and bottle design celebrating that year’s Zodiac sign. With more people choosing to drink in the comfort of their own home, the brand saw an opportunity to encourage fans to enjoy the Whisky in different ways.
Johnnie Walker Scotch Whisky Ambassador Alistair Reynolds crafted two easy-to-make Blue Label cocktail recipes designed to be enjoyed and shared with colleagues and close friends during this year’s Spring Festival.
“This wonderfully illustrated Johnnie Walker Blue Label Chinese New Year limited edition will make a fittingly beautiful gift to wish colleagues and close friends a prosperous start to the new year and to mark the beginning of this year’s festival in style, said Alistair. “But why not go one step further, bring the cocktail bar experience home and treat those close to you with a drink that explores all the velvety smoothness of this exquisite Scotch.”